Our Team
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Amy Williams - founder
Amy started her career at Sauce Communications in 2001 as its first employee. Working her way up to Head of PR, she spent over ten years at Sauce, working with notable chefs including Gordon Ramsay and Angela Hartnett, as well as leading brands such as Leon and Barrafina. In 2011, Amy co-founded her own agency, with founding clients including Tom Kerridge, Anthony Demetre and Claude Bosi. Amy has since founded AWC, where she continues to specialise in hospitality PR.
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Jo Aspin - Director
Jo trained and worked as a journalist before moving into the world of PR, specialising in hospitality and leisure. Over the years she had headed up PR UK-wide for Carluccio’s, Youngs Pubs and brands including Bear Snacks and Vita Coco UK, alongside Michelin-starred chefs and hotel groups including Valamar Europe and GuestHouse Hotels UK. Jo has worked alongside Amy for several years, joining AWC from its inception, and continues to focus on all thing’s hospitality, travel and food and drink.
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Henrietta Talbot - account director
Hen has been working with Amy for the last five out of her eight-year-long PR career, working across clients ranging from chains including itsu, Cocotte, Taro and Sourdough Sophia through to high-end independent restaurants such as Toum, The Town House and Prince Arthur. Hen heads up our unofficial Lisbon office, so when she’s not in a co-working cafe, she can be found in a natty wine bar, eating pastel de nata and having the freshest Portuguese fish by the coast.
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Chanelle McGarry - Account director
With over 13 years of experience in PR, Chanelle specialises in food and travel, having worked with five-star hotels, Michelin-starred chefs, award-winning gastropubs, street-food brands and restaurant groups. Chanelle excels at securing glossy media coverage, is skilled in planning and executing launch events, and has a talent for crafting compelling copy. Outside of work, you’ll likely find her juggling life with her three girls or planning her next getaway.
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Carly Chell - Social and Digital Director
Carly is a Social Director with 13+ years’ experience, specialising in B2C social, influencer marketing, digital strategy and paid social. She has worked with some of the UK’s most loved brands, including Philips, PG tips and Alton Towers, as well as a host of London’s favourite restaurants and bars. She particularly enjoys bringing ideas to life - from developing creative campaigns and social strategies through to influencer activations and paid media. Outside of work, you’ll find her enjoying family time with her two boys.
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Charlotte Crowe - Senior Account Manager
Charlotte has been working in PR for five years across household names such as Gordon’s, Captain Morgan, Harvey Nichols, and Pasta Evangelists. She loves getting on the ground, whether that's for a photo shoot or a fun PR activation. Outside of work she continues to be a food obsessive, whether that's cooking, baking or booking into yet another restaurant on her long list to try.
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Lily Cotton - Account Manager
Lily has worked alongside Amy for four years and enjoys the fast-paced environment of a PR agency as much now as on her first day. Notable accounts include Belly Bistro, The Cayman Islands, The Mayfair Chippy and British Blueberries. She especially enjoys meeting new contacts and helping organise events - whether for clients or AWC! When she’s not in work mode, you’ll find her sweating it out in a spin class or buried in a book.
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Gabby de simone - account manager
Gabby has been working in PR for four years across a range of food, drink, and lifestyle brands - including Emerald Hospitality, The Stafford collection, Espolon Tequila and Uncle Nearest Whiskey. A self-proclaimed food nerd, she’s either making recipes from one of her many cookbooks or roaming around London searching for her next great meal. When she’s not eating, she’s busy landing coverage like it’s a competitive sport.
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Maddie Dunn - Senior Account Executive
Maddie moved into PR from the world of theatre and events and has since built a portfolio across a diverse range of travel, hospitality and food brands including Calong, GuestHouse Hotels, Sessions and Emerald Hospitality Group. She'll jump at the chance to organise and attend an event or interview, and you'll also find her across a number of her clients' social accounts, creating fun vox-pop style content. An avid book-worm, you'll see her out of hours reading on the tube, at the gym, or at the theatre.
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Kaitlyn Holland - Junior Account Executive
Kaitlyn is the newest member of the team, and has so far worked across a range of food, drink, lifestyle and travel brands - including Sourdough Sophia and GuestHouse Hotels. She particularly enjoys working on exciting campaigns and activations where she sees her efforts come to life. When not working, Kaitlyn is likely taking herself on a very long walk or watching the latest films and convincing her colleagues to do the same.
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Smiggle - AWC Mascot
Smiggle is AWC’s resident four-legged team member and self-appointed Head of Food Testing. His key responsibilities include stealing snacks from unsuspecting colleagues, appearing in as many client photoshoots as possible and generally bightening everyone’s day.