Case Studies
A little taste of what we serve.
The Unruly Pig
Show casing the UK’s Best Gastropub
After being named the UK’s number 1 gastropub in the Estrella Dam Pub Awards, The Unruly Pig wanted to keep up momentum and drive bookings.
AWC targeted media outlets to secure high-impact profile features, positioned The Unruly Pig’s team as industry leaders by offering signature recipes, tips and trend insights, and ran an ongoing review programme to maintain buzz and credibility.
AWC secured over 112 pieces of coverage across key national, consumer, local and broadcast press, including highlights in The London Standard, The Times and The Independent.
This resulted in a potential reach of over 750 million.
The Lost Estate
Making The Great Christmas Feast London’s most attractive Christmas experience
AWC oversaw the PR campaign for The Great Christmas Feast by The Lost Estate, an immersive dining and theatre experience in London based on the iconic Christmas Carol.
AWC generated preview coverage ahead of the launch, hosted two press launch evenings, and supported with additional reviews and outreach to ensure The Great Christmas Feast was included wide variety of coverage leading up to Christmas. AWC also managed a broadcast campaign with Wright Broadcast, putting Lost Estate spokespeople forward for interviews to generate radio coverage.
AWC secured 117 pieces of coverage, and a potential reach of over 350 million.
XI Home Dumplings Bay
Launching the UK’s biggest dumpling
Spitalfields’s dumpling hotspot Xi Home launched the UK’s BIGGEST dumpling earlier this year - inviting customers from far and wide to come and take on the challenge…
AWC sourced top influencers to take on the challenge of finishing off the 1kg whopper in under 3 minutes, securing some of the UK’s top competitive eaters like Leah Shutkever and Kate Ovens.
The campaign resulted in 27 pieces of coverage and over 24 million views across socials.
Hall Hunter
underlining Hall Hunter as the UK’s number 1 British Blueberry grower
AWC created a campaign to ensure Hall Hunter British Blueberries were the fruit of the season. This included Creating British Blueberry Day on July 10th, a ‘How Do You Eat Yours?’ social media campaign with six leading chefs, sampling at key events on British Blueberry Day and a broadcast day with Chef Matt Tebutt.
AWC secured over 50 pieces of coverage across key national, consumer, local and broadcast press, with higlights in BBC Surrey, Daily Express, ITV News, Countryside Magazine and Virgin Radio.
This resulted in a combined potential reach of over 131 million.
Sam’s Restaurants
Celebrating 20 years of sam harrison
To celebrate 20 years of Sam Harrison’s career as a West London restaurateur, Sam’s Riverside and Sam’s Waterside organised a series of brilliant supper clubs, co-hosted by suppliers such as HG Walter and the Wright Brothers.
AWC outreached to key regional, national and consumer press to secure key listing inclusions and profile opportunities for Sam.
The campaign resulted in 15 pieces of coverage including features in The Handbook, Hot Dinners and West London Living, generating over 1.3 million opportunities to see.
